Bread Flour: Market Outlook

Bread flour is a staple food, rich in protein content (about 13-16%). Protein adds strength to the dough and thus helps it to rise. Thus, used widely in numerous bakery items, such as Sourdough bread, white bread, pretzels, dinner rolls, cinnamon buns, bagels, etc.

Bread flour is now perceived as the most convenient and affordable food item in the market. Hence, the product is witnessing such growth and increased demand in the market. It is also experiencing high demand as fast-food restaurants across the globe are serving products made from bread flour such as doughnuts, cakes, and many others.

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In-depth Scenario for Market Demand of Bread Flour

Global bread flour market is expected to gain a significant momentum in food sector across the globe. With increase in awareness of healthy food and increasing per capita spending, the global bread flour market is expected to grow at single digit CAGR over the forecast period. The market is experiencing less growth rate as the market is reaching its saturation in many parts of the world.

Besides, the lessen rate of growth of the industry does not limit the demand for bread flour in the market because of the wide range of applications. The rising demand for bakery items around the globe is encouraging the more production of bread flour.

Europe is leading in the Bread Flour Market as bread is considered as the staple food in the region. Following Europe, the United States is the largest market for Bread Flour. Iraq, the United States, the Netherlands, France, and Brazil are the countries that are the largest importers of the Bread Flour.

The successor industry of Bread Flour i.e., bread market is experiencing a growth in demand. Thus, as main ingredient of bread, Bread Flour market is also facing increase of demand. Fortified, clean labelled and organic bread is experiencing increase in the demand as compared to others. Manufacturers are also introducing the products as per the demand for the consumer. Europe holds the largest share of the global market of bread.

Bread Flour is also widely used to make products like pizza base, buns and sandwiches. In the forecasted time period these products are also predicted to have a high demand as these are the prime products sold at all cafes globally.

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Bread Flour: Market Segmentation

Based on Source Bread Flour Market can be segmented as:

  • Wheat
  • Rice
  • Rye
  • Others

Based on Type Bread Flour Market can be segmented as:

  • All-purpose flour
  • Plain flour
  • Whole grain flour
  • Others

Based on Specialty Feature Bread Flour Market can be segmented as:

  • Organic
  • Gluten-free
  • Bleached
  • Unbleached
  • Others

Based on Distribution Channel Bread Flour Market can be segmented as:

  • Supermarkets/Hypermarkets
  • Specialist Retailers
  • Independent Stores
  • Convenience Stores
  • Online Retailers
  • Others

Key Players

Some of the prominent players of bread flour industry are General Mills, Inc., Archer Daniels Midland Company, Goodman Fielder, Conagra Brands Inc., King Arthur Flour Company, Inc., Associated British Foods plc., Grain Craft, Fairheaven organic Flour Mill, Hayden Flour Mills, Heartland Mill, ITC, North American Miller’s Association, Sunrise Flour Mill, The Birkett Mills, To Your Health Sprouted Flour, Unilever and Wilmar International.

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Emerging Verticals in the Market

In the forecasted period, the demand for high-quality bread is expected to increase due to rising awareness of the health and quality of the ingredients used in the product. Apart from the application of bread flour in bakery items, applications of bread flour are emerging in products such as wafers, crackers, and biscuits, and other animal feeds.

Manufacturers are aiming for more innovation in the product to attract more population of all the ages. Manufacturers are witnessing positive responses from the market because of the intensive research and development put into the products for different flavors and ingredients.

Demand of organic, non-GMO and organic bread is increasing in the market. Therefore, manufacturer are thus striving to make innovations to produce bread flour according to the quality standards. Many manufacturers are providing transparency in manufacturing process to exhibit the quality that is being claimed.

Bread flour also has emerging applications in the non-food sector that are now at a budding stage and are expected to grow at a high rate in the coming time. These applications are bio-plastics, biomaterials, glue, roux, and baby food.

This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.

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