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- When emails end up in the spam folder, marketers are in no mood for joking. It is a serious issue that wounds both sender reputation and email deliverability. Let’s find out how to prevent emails from going to spam and maximize your email deliverability.
Contents
1. Build a consistent sending identity
2. Authenticate your emails with SPF, DKIM, and DMARC
3. Monitor your sender reputation
4. Check your sending IP and domain against blacklists
5. Always get permission before you send emails
6. Verify email addresses on your mailing list
7. Manage email addresses that bounce
8. Boost subscriber engagement
9. Pay attention to your email content
10. The bottom lineWhen emails end up in the spam folder, marketers are in no mood for joking. It is a serious issue that wounds both sender reputation and email deliverability. Let’s find out how to prevent emails from going to spam and maximize your email deliverability. Contents 1. Build a consistent sending identity 2. Authenticate your emails with SPF, DKIM, and DMARC 3. Monitor your sender reputation 4. Check your sending IP and domain against blacklists 5. Always get permission before you send emails 6. Verify email addresses on your mailing list 7. Manage email addresses that bounce 8. Boost subscriber engagement 9. Pay attention to your email content 10. The bottom line
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